When John Christakos, Maurice Blanks, and Charlie Lazor decided to form a design collective in 1997, they were driven by their own desire for beautiful, modern furniture for their first adult homes. The furniture market at that moment was not flush with options. Snooty European retailers made shopping intimidating and sold furniture that was out-of-this-world expensive. IKEA was only a possibility if you happened to live near one of the first American stores. And at more traditional mid-priced outlets like Pottery Barn and Ethan Allen, sleek, modern lines were not the prevailing aesthetic. And so Christakos, Blanks, and Lazor launched a company that sold delightful, durable, modern furniture at a price point that wouldn't break the bank. "We didn't like the stuff we could afford, and we couldn't afford the stuff we liked," says Christakos. "We thought, why don't we try to create a line of furniture that solves this problem?" Check out the full article here.