Wednesday, September 14, 2011

ENVISION: Artopia Fall 2011 - This Fri, 9.16 @ Graves 601 - vitaminwater zero™ Designer Challenge Sketches

vitaminwater zero™ Designer Challenge Sketches:

Sarah Holm- vitaminwater zero™ xxx

Jenny Carle- vitaminwater zero™ drive
"I was first inspired by the blood orange flavor and color.  The word drive (drive needs to be lowercase) is also inspirational to me as it represents my motivation and passion for design. The material I have used is 100% wool cashmere that I have hand dyed."

Christopher Straub- vitaminwater zero™ squeezed
"It will be made with an organic cotton knit that will be printed with photo images of the skin of a lemon.  The belt and clutch will be white snake skin material"


Ignite Models Inc, V2 Nightlife, Futuretime Productions and
City Pages present..

ENVISION: Artopia Fall 2011

Friday, September 16th @ Graves 601 Hotel

A Celebration of Twin Cities Fashion. Art. Music.

Two High-Energy Envision Runway Shows
Featuring Lovely Ignite Models 

Bold Fall Fashions from 13 Top Twin Cities
Designers & Boutiques

vitaminwater zero™ Designer Challenge with
Jenny Carle, Sarah Holm and
“Project Runway” star Christopher Straub

Live Painting, Art Installations
Music by Jevne (DJ + Live Bass)
Silent Auction
VIP Food and Spirit Tastings
Swanky Cocktails, Glamorous Decor and more..
To Benefit The Young Survival Coalition

                  (Minneapolis, MN - September 7, 2011) - As the leaves turn red and gold and a chill fills the air, prepare for autumn in style at ENVISION: Artopia Fall 2011, presented by Ignite Models Inc, V2 Nightlife, Futuretime Productions and City Pages. The largest celebration of fashion, art and music in the Twin Cities attended by more than a thousand fashion enthusiasts bi-annually, ENVISION: Artopia Fall 2011 will be a whimsical evening and unforgettable event. ENVISION: Artopia Fall 2011 will take place on Friday, September 16th in the 5th floor ballroom of the Graves 601 Hotel in downtown Minneapolis.
    This will be the 9th ENVISION event. Designers who will be showing their creations on the runway during the two high-impact ENVISION fashion shows this Fall include: Amanda Christine, Arwyn Birch, Caroline Hayden, Gina Marie Vintage, Kathryn V., Kelly Ver Duin and yqy by vivian and boutiques Cliché, Drama, Karma Boutique, Local Motion and OPM Boutique.

    Also, brand new to the event this year will be the vitaminwater zero™ Designer Challenge. Three talented Twin Cities designers: Jenny Carle, Sarah Holm and Project Runway alum Christopher Straub have been commissioned to each make one garment inspired by the flavors of vitaminwater zero™. Each designer was provided a minimal budget to create their designs. Their pieces will be showcased in the foyer and on the runway throughout the evening. For more on vitaminwater zero™ please visit

    Jevne ( will spin a mix of dance beats and play live bass during the runway shows featuring gorgeous Ignite models. Creative hair stylists and make-up artists from Rocco Altobelli Salon and Day Spa will provide hair styling and make-up for the models. Wardrobe Styling will be provided by Secrets Fashion Agency.

    VIP guests will enjoy a sampling of spirits and hors d'oeuvres from fabulous Twin Cities restaurants including Barbette, Lotus, and Aji Japanese from 8:00 - 9:00 pm. At 9:00 pm, doors will open for general admission. The runway show will be in two parts – the first at 10:00 pm and the second at 11:00 p.m.  There will be a silent auction and various live art elements taking place for guests to enjoy throughout the evening, including an art exhibition and a collaborative live painting created by local artists Brandon Regner, Allan Salmi and Robert Wayne in the art gallery. For more on the artists, please visit and

    A portion of the proceeds from ticket sales and the silent auction will benefit The Young Survival Coalition, the only international, non-profit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women and breast cancer. Through action, advocacy and awareness, the YSC seeks to educate the medical, research, breast cancer and legislative communities and to persuade them to address breast cancer in women 40 and under. The YSC also serves as a point of contact for young women living with breast cancer. For more on the Young Survival Coalition, please visit:

    General Admission tickets will be $20 in advance and day of show before 4:00 pm, $25 after. General Admission tickets are available online at VIP seats will be $50 for reserved seating and include the food and wine sampling starting at 8:00 pm. SEATED VIP tickets are limited. VIP Front row seats are available for $75. Please visit for more information. Tickets are available online at, or in person at Cliche', Drama, Local Motion, Karma Boutique, OPM Boutique and Rocco Altobelli Salon & Day Spa (IDS Location Only)
    The Graves 601 is located at 601 1st Avenue North in downtown Minneapolis and Envision: Artopia Fall 2011 will take place in the Fifth Floor Ballroom of the hotel. For more on the Graves 601, please visit:

    The official after-party will be on the rooftop of Crave restaurant downtown with DJ Jevne - admission is free for everyone who attends ENVISION: Artopia Fall 2011. Crave is located at 825 Hennepin Avenue in Minneapolis.

    Allison Hamzehpour and Jessica Cunningham founded Ignite Models Inc in 2006 under the premise that an agency should be as committed to its models as it is to its clients. Ignite models are carefully selected based on their unique beauty and character, their strong work ethic, and their love of the art.  In return, Ignite is committed to providing each model with respectful, honest representation, and unmatched individual attention.  In the same way, Ignite is committed to forming and maintaining strong relationships with clients—big or small—engaging each with the same level of care and integrity.  Lastly, Ignite seeks to situate itself as an integral element of Minneapolis’ burgeoning fashion scene, working with local designers and artists to create a point of view that is uniquely Minneapolis. Please visit for more information.

    FUTURETIME & V2 Nightlife bring new and creative ideas to the world of entertainment. Their main objective is to build on their reputation and proven track record of successful events to make Futuretime & V2 Entertainment the company to turn to for exposure in fashion and music industries. With their creative resources, industry knowledge and steadfast understanding of conceptual ideas, they bring intensity to all events ensuring success and triumph.

    For more information on ENVISION: Artopia Fall 2011, please contact Natalie Auger, VimLab Promotions, 612.229.8522,,

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